DAN WIEDEN AWARRD | TOP OVERALL BRANDING
The Dan Wieden award is named after one of the great brand builders of our time. He famously coined Nike's "Just Do It." tagline and helped make countless unknown brands household names. This award goes to the subscriber with the most impactful marketing and overall brand presence inside and outside of the Mortarr platform. This is the equivalent of the Academy Award for Best Picture. You have to do everything right to win.
Campfire & Co.
This cute brand is no surprise, coming from a hybrid marketing and commercial design agency. They have style and substance at every turn from their flawless social presence to their website. Even their name logo mark is simply soulful. Take a look at the following examples to get a feel for their work.
I think they did the Starbucks rebrand before Starbucks did the Starbucks rebrand. They've got that typeface everyone has been using and I think they were one of the first, at least that I noticed. They're setting trends not only within the commercial industry but beyond. Take a look at the following examples to get a feel for their work.
You’re going to love SIXINCH. Everything about them. They won this award last year and fully deserve a repeat honor. They partner with Aaron Draplin to do sweet product designs. They have a lemur as a mascot. They are one of the only brands in commercial design that I believe has done a SXSW experience. They freaking totally rocked the marquee industry show NeoCon at the Mart in Chicago. Big things out of this small-ish company straight out of Goshen, Indiana. Take a look at the following examples to get a feel for their work.
These folks are the epitome of architecture branding. Nothing super smart or crazy about them just a really clean and polished presence across everything they do. Take a look at the following examples to get a feel for their work.