Don't Make Unique a Dirty Word: Word-Smithing your Profile


When a Mortarr user is looking for information and hits that search button, the first thing they see is a list of profile previews. Your logo, one banner image, and 150 characters tell the story of who you are. Here’s the challenge: What can you say with 150 characters that will entice a viewer to not only read more but also view your full profile?   


We both know that you and your work are unique. However, writing that you’re “unique” in your bio is still pretty vague. Bring out the ol’ razzle dazzle, and tell us how unique you are.

Here are some questions to get you started: 


What makes you unique? Is it:

Your attention to detail?

Your customer-driven approach?

Your vast array of services?

The fact that you’re the only company in the country that offers your services?

Now let’s talk about your Project Galleries or Showrooms. We want to know the nitty-gritty details on how you brought the breathtaking photos featured to life. Spare us no details.

Tell us about:


Your process.


How long you worked on it.


The impact it has on the community it’s located in.


Challenges you overcame to complete the project.

And most importantly — tell us what you did.

If you wired every single lightbulb and outlet in a building, let us know. If you found a way to be more cost efficient, let us know. If you designed custom windows that were historically inspired and then also installed them, let us know. Seriously, our Forum editors are always looking for new content to feature.

With us, there’s no need for modesty — your work is so incredible that we built a whole website for it. Let’s come together to set you apart.

In need of extra assistance? By upgrading to Premium, our dedicated Customer Success Managers can help with word-smithing, so you can just sit back while we do all the hard work.

UPDATED: May 1, 2020

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